10 ideas for SMS campaigns to send to your customers
What you need to know before launching SMS campaigns
Many companies are already setting up email campaigns. In addition, they can also launch SMS campaigns if they have the telephone numbers of their customers (with a prior opt-in, i.e. the consent obtained from the person). It is important to note that there are several types of SMS: marketing SMS to highlight your products and services (new products, promotions, etc.) but also transactional SMS (order confirmation, delivery tracking, etc.) to facilitate the transmission of information to your customers.
To send SMS to your customers, it is relevant to rely on specialized tools, see below. The latter accompany you to allow you to easily send professional SMS to your contacts from your computer. You even have the option of scheduling your campaigns to send them at the most convenient time.
10 ideas for SMS campaigns to launch
Do you want to communicate by SMS with your customers? Here are some campaign ideas to implement:
Promote a product or service: you can notify your customers of the launch of one of your new products or services to encourage them to consult your e-commerce site or to visit one of your physical points of sale.
Highlight your promotions: Are you launching a promotion for a special occasion? The sales period begins? This is the perfect time to distribute this information to your contact database by emailing but also by SMS.
Launch promotional codes for your best customers: it may be relevant to segment your contact base and offer promotional codes to your best customers to thank them for their loyalty and encourage them to buy new products.
Communicate on an exceptional opening: you exceptionally open your store on a public holiday? It may be interesting to notify your customers about this to generate more visits that day.
Send a reminder about an upcoming event: it may be relevant to send an SMS reminder about an event you are organizing, especially to people who have registered beforehand. This can reduce the absentee rate on the D-day.
Welcome a new customer: someone has just created an account on your e-commerce site? You can automate the sending of an SMS to welcome him and why not simultaneously offer a welcome offer (promotional code for example).
Wishing a customer a happy birthday: this practice is common via emailing but it can also be done by SMS. This shows your customers that you care about them. This message is frequently accompanied by a special anniversary offer (a free gift to pick up in store or a promotional voucher to use on the site).
Communicate on an order follow-up: a customer has just ordered on your site? You can provide automated SMS to inform him of the progress of his order and facilitate his follow-up of delivery.
Confirm an appointment: if you offer online appointment booking, it may be interesting to confirm the appointment by SMS but also to send him a reminder message a few days before the big day.
Relaunch inactive customers: SMS can also be used to relaunch certain customers who have been inactive for some time, in particular by offering them a voucher to use in store or on your e-commerce site.
